CEO of STS Media, Marketing & Consulting Agency
“Changing the Lives to Come”
It’s never been a set of zeros for Rebecca LeClaire, CEO, Start-up to Success Media, Marketing and Consulting Agency, but rather about achieving the goal of helping others change lives. “So, if I am doing that, and I am providing for my family and employees, not just with material needs but emotional ones as well, then I consider myself successful.” A strong quality of Rebecca has been assisting women in getting out of difficult situations where the balance of power is not on their side. “I made it my mission to come alongside other women who could benefit from the reassurance of my and other mentors’ stories and the resources that we could provide and point to,” she says. “I created The Women In Motion Group 9 years ago with my Canadian friend and client, Liz Nicholls, which has grown from a virtual place to engage to in-person meetings where the space is safe, intimate, and empowering.”
“The Start-up to Success Agency is a media, marketing and consulting agency dedicated to start-ups and small to medium sized businesses who want to grow. We offer a full array of strategic services to bring a business from conception to recognition and start-up to success!”
Rebecca believes it is essential that women not get caught up in the trap of comparison or being threatened by each other. “Even if you are in the same industry and considered competition, I always say, “they aren’t you,” different people will resonate with different people, and that’s OK. If you can help younger entrepreneurs become successful and be able to provide for themselves and their families, then that is the right thing to do,” she adds. “Taking the extra step to reach out and share something you learned on your journey that they could avoid is how we pave the way. If you see a young woman with much promise, but she hasn’t been given a chance to show what she can do based on forces beyond her control, giver her a chance, find a fit for her. We, as the women who have gone before, can open windows to new worlds and doors that have been closed for her. We can change a life and lives to come.”
Start-up to Success Media, Marketing, and Consulting Agency was started when the economy took a downturn in 2008, and numerous people were left unemployed. Many with the "entrepreneurial spirit" took this as an opportunity to start their businesses but did not have a large budget to do so. “I was one of those entrepreneurs, and I also knew I had the skills to help. For me, it has always been about helping the “little guy” compete,” adds Rebecca.
For instance, the Crossing Resort, a family-owned hotel, and restaurant complex in a remote part of Alberta, Canada, reached out to Rebecca for assistance. For destinations like these, marketing to a worldwide audience is a challenge, as the internet is not reliable, and having a large enough budget to accommodate a marketing professional is challenging. “They had never tried social media marketing but knew it had promise. I redesigned their website to perform better on search engines for both local and international search; and to make a connection with its visitors, influencing them to book a stay,” explains Rebecca. “I executed online marketing for the 2018 tourist season and three months prior to the 2019 tourist season. In 2019 the resort saw a 100% increase in bookings pre-season than the previous year. Fast-forward to 2021, after a devastating year to the tourist industry, the resort is seeing record-breaking engagement and bookings from social media resulting from our agency managing its online marketing.”
Start-up to Success Media, Marketing, and Consulting Agency is working towards changing a person’s life through successful entrepreneurship and being available to more people globally. To that end, they have developed an email course that is part DIY business marketing course, part business consulting, and part one-on-one instruction called the STS Marketing Academy. “We will be expanding that offering to a more personal group video course, where my associates and I will walk entrepreneurs through the Start-up to Success system face to face online,” says the steadfast leader. “I am giving away all the marketing secrets and sharing all the things I have learned through trial and error, blood, sweat, and tears in the last 15 years to the students. In keeping with my company’s mission, we intend to keep these offerings affordable and within anyone’s grasp. Scholarships will also be available according to demand.” IE
STS Media, Marketing & Consulting Agency
STS Media, Marketing & Consulting Agency is an international firm dedicated to small to medium sized businesses who want to grow. We offer a full array of strategic services to bring a business from conception to recognition and start-up to success!