Nimia Amaya, Senior Marketing Director at Yooz USA, Most Inspiring WomenLeaders of 2021 Profile

Nimia Amaya
Senior Marketing Director at Yooz USA

Nimia Amaya, Senior Marketing Director at Yooz USA, Most Inspiring WomenLeaders of 2021

“Surging Ahead Despite All Odds”

Nimia Amaya, Senior Marketing Director, Americas of Yooz, has demonstrated admirable leadership across various roles within the software industry. She’s dedicated to inclusivity and diversity in the workplace, is an advocate for women in tech, and pushes herself to serve as a role model pursuing bold new agendas. She strives to develop even higher performing teams to exceed expectations while helping each team member grow professionally and make use of their strengths. Originally hired to spearhead the Latin America Go to Market strategy for Yooz, the opportunity to lead the North America team arose, and it was something she couldn’t pass up. She is now the head of marketing for the Americas at Yooz. She built a marketing team from the ground up and transformed outdated processes with her ability to foster innovation and growth. Her experience in strategy, marketing, and global business development has contributed to her success at Yooz.

As a single working mother, a Latina, and a woman, Nimia hopes to inspire and empower other women to dream big! Always a dreamer, she wants to not only inspire but to mentor other women who, like her, come from humble beginnings and want to change their lives and achieve great things. Within her team, she trusts everyone’s expertise; she never claims to know it all and is always open to suggestions and collaboration. She listens to her team, which only by chance is made up of mostly women, and takes their suggestions into account when making strategic decisions.

Born and raised in Mexico, Nimia moved to the United States at the age of 9 and started the 4th grade in the American school system, fast forward to graduating from high school with top honors as Salutatorian and moving on to the University of Texas at Dallas where she studied Arts & Performance, attended UT Dallas for one year, and graduated from the University of North Texas. “My father is my biggest role model. He is the hardest working man I know. An immigrant and a farmer by profession. He emigrated to the U.S. from Mexico so that I could have all the opportunities he didn’t have,” she says. “I’m grateful to him for showing me the power of hard work throughout his life but also because he taught me to always be humble and be kind to everyone I meet regardless of social status. I’m a farmer’s daughter and I will never forget that.”

While working on her career, she spent some years working with at-risk high school students in the Dallas ISD system and undocumented/DACA students for local community colleges, and she resides in Dallas, TX, where she is raising her only daughter. As a first-generation college student, immigrant, and single working mom, she hopes to inspire other women with similar upbringings to pursue careers in Technology and aspire to high-rank positions. “I grew up knowing that I wanted to make my father proud, and he is my motivation for everything that I do. Inspiring leaders should be that, inspiring. I strive every day to inspire others to find their why, their reason to be, their motivation to keep moving forward when life doesn’t go our way,” adds Nimia, who leads Yooz with similar principles.

Yooz provides the smartest, most powerful and easiest-to-use cloud-based Purchase-to-Pay (P2P) automation solution. It delivers unmatched savings, speed, and security with affordable zero-risk subscriptions to more than 4,000 customers and 200,000 users worldwide. Yooz leverages A.I. and the latest technologies to deliver an amazing level of automation with extreme simplicity and end-to-end customizable features, exceeding any other solution on the market.

“At Yooz, se habla Español! Yooz Latin America is in the works as we speak and I’m happy to be leading this project. Electronic invoicing is already the norm in Latin American countries, and they face similar pain points as we do in North America,” explains Nimia. “Our product is designed to address those pain points and more. We also just released our groundbreaking new UX, Yooz Rising, which only shows that Yooz continues to stay at the vanguard of technology and the industry and prove that Yooz is the future of AP Automation.” IE


Yooz USA


Nimia Amaya
Senior Marketing Director


Yooz is a fast-growing, multiple award-winning SaaS company that solves for today’s finance professionals’ top invoice processing challenges by providing innovative, cloud-based AP automation. Yooz offers an intuitive, simple, secure, end-to-end invoice processing solution that integrates seamlessly with more than 250 ERP platforms - more than any other on the market. It leverages and optimizes powerful features and emerging intelligent technologies that unleash the creative and innovative power of finance teams.

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