Jennifer Gibbs, Senior VP of Sales at Nulo Pet Food, Most Admired WomenLeaders of 2021 Profile

Jennifer Gibbs
Senior VP of Sales at Nulo Pet Food

Jennifer Gibbs, Senior VP of Sales at Nulo Pet Food, Most Admired WomenLeaders of 2021

“Nurturing with Love”

The phenomenal sales growth that Nulo has achieved in the last few years can be directly connected to Jennifer Gibbs’ arrival at Nulo and her exceptional leadership skills as Senior Vice President of Sales. She has the intelligence and vision to see what a successful future looks like and what it may take to get the company there; she anticipates & mitigates risks. She uses powerful strategic skills to deliver results.

“Nulo is pet nutrition inspired by world class athletes. We believe in living "Healthier Together"​ and our mission is to inspire people to live active, healthy lifestyles with their pets.”

Jen believes that a sales force can only achieve great results when they have trust in their leadership. Through her sheer dedication and leading by example, Jen inspires her team to work hard every day and win. She has created an environment where all feel valued, respected, and are part of a family, not just a company. Jen truly values her team’s time; her leadership meetings are productive, always open for questions/answers, and led with a can-do and will-do mindset. When challenging moments arise, Jen leads the Directors and Sales Team to spearhead new ideas and thinking to resolve the issues at hand. She has that rare combination of skills, experience, and brains to encourage creative problem solving and support entrepreneurial spirit to deliver sales growth for the long term.

“I am truly blessed to not have felt personal limits or barriers in my career. I live by the motto “where there’s a will, there’s a way” and encourage all women to reach for the stars in their own professional endeavors,” says Jen. “The Pet Industry is filled with many amazing women, all of whom are willing to help each other achieve their goals. I believe in leading by example; acknowledging and celebrating victories for all team members; respecting colleagues and encouraging creativity and always acting with integrity. My mantra in life – do unto others as you would have them do unto you.”

Jen doesn’t have one role model but rather many individuals whom she aspires to emulate. All have the same leadership qualities – integrity, passion, tremendous work ethic, and deep respect for others. Those who devote deep love and intensity to their professional and personal careers are inspirational to me. “There are many lessons I’ve learned but there are two that I value most in my career: Never underestimate the power of words and small acts of kindness. Embrace the courage of your convictions and the confidence to do what you believe is right, even though other people may not agree or approve,” she adds. Armed with this ideology, she has been taking the company to new heights.

The story of Nulo Pet Food is the story of Michael and Max. Michael Landa, Nulo’s founder, and CEO was running one of the nation’s largest pet care businesses in California when he witnessed first-hand the growing increase of diabetic dogs and cats. He discovered the root of the problem was poor quality pet food and was worried about feeding his own best friend, Max. This “fast food nation” that pets were living in inspired Landa to partner with some of the country’s leading animal nutrition experts to create a better-for-them food. Today, Nulo continues to deliver the best nutritional platform for dogs and cats by always putting pets first and never sacrificing their health. “We’ve expanded our line to include dozens of recipes, continuing to challenge ourselves — and our tribe of pet parents — to nourish the healthiest and happiest pets around.”

Nulo Pet Food has been one of the fastest-growing brands in the premium pet food space. How? “We refuse to sacrifice pet health with every business decision we make. By putting pets first, we give dogs and cats a real shot and leading happy and healthy lives – the guiding spirit that gave us our name; NUtrition meets Love,” explains Jen. “At Nulo, our recipes are expertly and uniquely crafted to meet the needs of dogs and cats of all shapes, sizes, ages, and activity levels while ensuring our food is just as delicious as it is nutritious. We work hard to develop a dedicated network of suppliers who share our unwavering commitment to the highest standards of authenticity, nutritional integrity, and food safety, and we have one of the most talented, passionate, and driven sales teams.” IEWL


Nulo Pet Food


Jennifer Gibbs
Senior VP of Sales at Nulo Pet Food
at Computing Distribution Group


Nulo was created when founder, Michael Landa, noticed a nationwide escalation in overweight pets and unhealthy lifestyles. Landa, a seasoned pet care and pet education professional, and former All-American swimmer, worked hand-in-hand with leading scientists to develop Nulo’s nutritional platform and grain-free formulas – all with high animal-based proteins, low glycemic ingredients and a patented probiotic.

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