Dominique Grubisa, CEO & Founder of DG Institute, Top 10 Women CEOs of 2022 Profile

Dominique Grubisa
CEO & Founder
DG Institute

Dominique Grubisa, CEO & Founder of DG Institute, Top 10 Women CEOs of 2022

“Helping People Thrive”

Dominique Grubisa’s philosophy to business has always been to ensure that her high-quality programs and services are both accessible and cost-effective for anyone who wishes to acquire them, no matter their financial situation. As a lawyer with over 27 years of experience, she saw how the legal profession had become less accessible to the average Australian due to soaring fees and charges. With this in mind, she designed her property and business programs around her personal experiences and a strong legal foundation to help people self-educate and take ownership of themselves and their financial futures.

Dominique Grubisa is an Australian lawyer with over 27 years of experience. As a highly skilled debt and commercial law specialist and a property investor who has bought, sold or held multi-million dollars worth of real estate, Dominique Grubisa is uniquely qualified to talk about financial success. She is also an entrepreneur with businesses in Australia and South East Asia and amazingly, still finds time to be an educator and published author.

By challenging the status quo, she has met the growing need for a more equitable approach to the law by successfully combining this knowledge with cutting-edge learning materials and the most up-to-date industry data in a format that is easy to learn and digest. To help compliment her vision, Dominique has also created a business advisory which includes DGI Lawyers, DGI Finance, and DGI Accounting to help support her clients' business goals and aspirations with professional divisions which can offer more than just cookie-cutter support, but rather a holistic approach to her client’s business needs. The result is a bespoke one-stop-shop experience whereby the company is united in delivering excellence for its clients’ entire wealth journey. Dominique has achieved this by building strong relationships and fostering a sense of abundance and cooperation within the wider DGI community. Her promise to clients - is to deliver reliable, accurate, and timely services and programs that enable them and their families to thrive.

As CEO of a successful company, Dominique is quite aware of her responsibilities, but she is also mindful of her unofficial role as a female leader and the obligations with this title. “With that in mind, I hope that the example I give, not only to my wider audience, but to women in particular, is that there should be no barriers to your success. I hope that by leading by example, by showing what can be achieved (as a woman), I can give women the confidence to go out there and become great female business owners,” she says.

Dominique has successfully built businesses from start-up to turning over tens of millions of dollars in Australia and internationally. She writes and speaks internationally on law, business, wealth and property. Her passion is making the legal system fairer and more accessible for everyone and empowering people by sharing knowledge.

Dominique has never thought of herself as being at a disadvantage just because she was a woman in business. “Whether you’re male or female, we all run the same risks when starting out in business with 20% of businesses failing in their first year and around 60% going bust within their first three years. That’s the simple truth. Your success lies solely within you. So be your best you.”

This steadfast leader is inspiring women by following the 4 pillars that outline the DG Institute’s business ethos: By empowering her team to take ownership for what they do, creating a positive work environment, and inspiring them to look for ways to innovate, to work together as one team and support each other in all that they do and always to consider their customer first when making decisions and ask whether they will be impacted positively.

By fostering a culture of collaboration and inclusiveness in the workplace, combined with a highly supportive executive group, Dominique hopes to give all team members the confidence and the opportunity to grow as leaders.

Dominique's ability to adapt and pivot her business has been her greatest strength. Being able to read the signs in the market and the industry is crucial if you are to successfully ride the wave of change at the right time. DG Institute’s product offerings are constantly evolving and improving, and we test and measure everything. We use data as the canary in the coalmine for us, and we have weekly KPI meetings to review and monitor our metrics. “I think that whatever is measured improves and that your numbers are the dials and control panel of your business. These instruments warn you when something has changed, so if you are not across the numbers it’s like watching a sports game without being able to see the scoreboard, you may have a feeling that one team is winning but how do you know what’s happening on the field if you don’t know the score,” she explains. “We listen to the story the numbers tell and we are very swift to respond which means we can innovate quickly, check for success and grow a product that fills a need in the market or identify early, something which is not working and pinpoint the problem. The numbers help us know what buttons to press and levers to pull to move the needle fastest in the business.” WL


DG Institute


Dominique Grubisa
CEO & Founder
DG Institute


The DG Institute was founded by Dominique Grubisa with the mission to empower every day Australians to grow and protect their wealth. We do that by educating our clients on how to grow their wealth through property education. We also provide legal services to ensure people protect their assets effectively and do their succession planning. In addition, we assist clients with their finances and accounting to support their wealth journey.

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