CEO of InvestmentNews
“Providing Editorial Excellence & Deep Industry Knowledge”
2020 was a year of outstanding leadership for Christine Shaw—providing exceptional leadership and direction to InvestmentNews as their CEO—made all the more remarkable by doing it remotely owing to the pandemic regulations. She has successfully overseen a full website re-launch, product overhaul and orchestrated a new strategy, alongside the launching of her successful podcast series— Her Success Matters—providing the support and confidence to the team to pivot from a live to virtual event environment, delivering strong growth in digital revenues and to take a historic print magazine into a digital version. She has immersed herself in the industry and all parts of the business, and her drive, enthusiasm, and determination have ensured a successful outcome to 2020 despite the Pandemic.
Christine values equity, transparency, and innovation and credits these values as key to her decades-long record of success at multi-platform media companies and her success today as a contemporary thought leader. Today, in addition to building Investment News into a leading source of news, analysis, and information for financial advisors, Shaw focuses on her podcast, which explores how financial service providers can break down systemic gender barriers and build pathways for women to succeed in the industry. As a fierce advocate for current and future generations of working women, Christine seeks to provide listeners with insider access to women leaders who actively support diversity, equity, and inclusion within their organizations.
InvestmentNews is the leading source for news, analysis, and information essential to the financial advisory community. Since 1998, their standard of editorial excellence and deep industry knowledge has allowed them to educate, inform and engage the most influential financial advisers. Through their weekly newspaper, website, newsletters, research, events, social media, videos, and webcasts, InvestmentNews provides exclusive and up-to-the-minute news, as well as actionable intelligence, that empowers financial advisers to serve their clients and run their businesses more effectively. InvestmentNews is owned and operated by London-based Bonhill Group plc.
InvestmentNews has garnered the top position as a source, but they are the industry's most trusted voice, bar none. An instance discussing the company’s achievement is Transamerica, which recently launched a new annuity product directly to RIAs (a segment of the IN audience). They had done little business in this segment and needed to brand to them through a third party. Because of regulation, they were not able to promote or advertise their product directly. So, Christine and her team needed to look at programs that could offer them segmentation primarily to the RIA market, distribution and co-creation of relevant thought leadership content, and increase brand awareness.
The team contacted IN for a brainstorming session. Christine prioritized and gathered all the various departments involved together, including content development, marketing, audience, and project management. “We were choosing ONE main brand to partner with and the brand that would provide the best idea would ultimately win the business,” she says. “After discussing the above challenges and KPI’s we had for our campaign, The IN team came back with a mutli-platform approach that would help us achieve our goals.” This strategic, turnkey custom program delivered branding, research/data insights while generating meaningful RIA leads. The program included a series of poll questions that would be top of mind to the RIA market. This was branded the Advisor Pulse Research. The poll would be promoted to the RIA segment, and the results summarized in a series of customized articles and social media posts. The program concludes with a webcast that focused on some of the top areas of focus. To ensure the Adviser Pulse research's impact and awareness, InvestmentNews ran a custom spread unit in the digital edition to announce the effort. “We were thrilled with this one-of-a-kind program. We also were impressed with Christine’s responsiveness, creativity and oversight to make sure the program tied back to all of our goals and went off without a hitch. The entire team at IN did a wonderful job ensuring we had a positive and successful experience,” says representatives from Transamerica.IE
InvestmentNews is the leading source for news, analysis and information essential to the financial advisory community. Since 1998, our standard of editorial excellence and deep industry knowledge has allowed us to educate, inform and engage the most influential financial advisers. Through our weekly newspaper, website, newsletters, research, events, social media, videos and webcasts, InvestmentNews provides exclusive and up-to-the-minute news, as well as actionable intelligence, that empowers financial advisers to serve their clients and run their businesses more effectively. InvestmentNews is owned and operated by London-based Bonhill Group plc.