“Acknowledging & Appreciating Each Win”

As Boston Digital’s Chief Operating Officer, Catherine Parrinello helps set the agency’s vision, and she is ultimately responsible for delivering strategic solutions that meet clients’ business goals. Catherine leads the client delivery functions such as Account Service, Digital Marketing, UX, Creative Services, and she oversees Boston Digital’s HR function. She is known for being approachable, collaborative, communicative, and passionately committed to supporting her team. She gracefully balances the art of holding her team accountable and making work fun.

For the steadfast leader, a significant barrier for female leaders is the lack of representation. “Seeing someone who looks like you and has a similar background in a role you aspire to hold is of critical importance,” she says. “I have been incredibly fortunate to work with amazing female leaders, but I believe there is room for greater diversity in our industry and more leadership opportunities for women, particularly at the highest levels of the organization.”

Édith Piaf, a French singer-songwriter and actress, is credited with saying, "When you reach the top, you should remember to send the elevator back down for the others." This is a rule that Catherine lives by. She is an avid networker and enjoys providing guidance and connections to those interested in starting a career in the industry, moving into their first management role, or aspiring to join an executive team. “I also actively seek out opportunities to partner with female- and BIPOC-owned businesses like We Are Rosie and Eubio. As I mentioned, I believe representation is essential, so I want to do my part in supporting women in whatever way I can to help them get to where they deserve to be.”

Catherine leverages rigorous analytical methods and can generate key insights from individuals across diverse functions, levels, and geographies by listening closely and embracing unique perspectives. She is collaborative and knows how to build trust and alignment with empathetic and frequent communication. Qualities such as these help those around her to feel valued. Seeing her ability to lead with confidence and kindness inspires those around her to reach their full potential. “I don’t believe success is a moment or a point of arrival, but instead lots of little moments in our professional and personal lives. It’s important to take time to acknowledge and appreciate each win as it happens.”

According to her, one critical skill for a leader – female, male, non-binary – is to be self-aware and to know when to take the lead, when to delegate, and when to ask for help. Women often feel the pressure that they have to do it all themselves, “I made that mistake a few times early on in my career because I took on too much, tried to exert too much control. But I quickly learned the leaders who are the most successful are those who are mindful and engage others in their areas of expertise.” Armed with this ideology, Catherine took Boston Digital to new heights.

The company is a group of digital trailblazers composed of tech and marketing fanatics helping brands to find the beauty in the details. They are driven by untapped insights, high-tech experiences, and outcome-driven design to crush the marketing goals. Their commitment to understanding the intricacies of human behavior drives sustained growth and lasting competitive advantage for their partners. A client’s digital experience is indistinguishable from your brand identity, and it lives at the foundation of their digital ecosystem, which is why it’s the center of the company’s attention. Digital excellence starts with a world-class website and catches fire with brilliant digital marketing. “We’ve been in the trenches of digital for over two decades, pursuing a vision of technology grounded in human behavior, paving a path forward for businesses through rigorous behavioral analysis and an unbending dedication to the quality of our execution,” says Catherine.

Boston Digital is well-positioned to deliver growth for marketers; by combining data, human intelligence, and strategic insight, they guide businesses through the most pressing digital marketing challenges they face. “We have an amazing team at the agency and are continuing to grow our capabilities and services to deliver measurable competitive advantage for our clients.” WL