Chief Executive Officer
Raiffeisen Bank J.S.C
Harnessing Team Strengths
Anita Kovacic, CEO of Raiffeisen Bank Kosovo, has a lot of reasons to celebrate. She has just completed her first year as CEO with the best performance of the bank, including the best bank in customer experience, and the bank has received several local and international awards as the best Bank in Kosovo. According to her, she prioritizes customer centricity along with the digital transformation of products and services and the bank has high adaptability rate to respond to market and industry changes. “I am committed to keep Raiffeisen Bank Kosovo the number one bank in the market and the employer of choice!” says Anita. Being vision-driven, strategic thinker, and goal-focused with a proven history of international achievements, Anita has been setting the standards and maximizing returns to harnessing team strengths to improve corporation-wide performance.
For Anita, collaboration stands for building consensus among executive teams and stakeholders to promote transparency and influence positive change, which has been repeatedly proven. “Clear and effective communication with a wide range of stakeholders, including employees, customers, shareholders, and regulators is the key,” she explains. “I am also paying attention to my impact of leading by example, by being true to myself, being aware that I am being observed and sometimes seen as a role model to other female colleagues.” She has been promoting learning and creative thinking to keep curiosity for leading-edge trends in the financial industry as well as self-development. She is striving for change that builds and rebuilds the organization that serves the customers well and performs at its best.
The steadfast leader has established a reputation as a transformational leader who is driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence. Anita promotes balance in gender equality. “Many studies nowadays show that adding women to leadership teams brings more balanced decisions, and consequently companies are more successful. We are very proud at Raiffeisen Bank Kosovo to have more than 50% female employees including the 50% proportion of females at the Management Board,” she says. “I also participate in Raiffeisen Women Empowerment career talks, which reach female colleagues across the entire Raiffeisen Group with presence in twelve countries in Central and South-Eastern Europe.”
Raiffeisen Bank Kosovo many achievements have been to become a well-established brand built on trust, responsibility, and innovation, alongside living its vision of being the most recommended Bank, implemented via a sustainable business model! “We are proud to be the Employer of Choice and have highly engaged and professional staff,” elucidates Anita. “We care for our customers and have adopted customer-centric innovation alongside offering a leading edge in digital transformation and cyber security.”
Under the leadership of Anita, Raiffeisen Bank Kosovo has been inspiring innovation based on customer centricity, giving space for a ‘try and fail culture’ when it comes to elaborating on innovative approaches and products. Raiffeisen Bank Kosovo is part of the Raiffeisen Bank International group based in Austria. Raiffeisen Group offers a wide range of standard and up-to-date banking services used by more than 2.5 million customers. The Group strives to improve the quality of customer services further, using its experience and the experience of other subsidiaries of the Raiffeisen Group, as well as the latest technologies.
For the future, Anita assures Raiffeisen Bank Kosovo will continue its journey and, most importantly, stay tuned and adoptive to market trends; customer needs, and all in alignment with our Raiffeisen Bank International Group goals. “We will be developing teams and leaders of the future. In today’s global need for tech skills, we will focus to attract and retain community of tech experts needed for continues leading edge digital transformation!” she says. “Raiffeisen Bank Kosovo will further leverage on ESG (environmental social governance) sustainable business approaches and practices.”
“There are challenges and opportunities, on both personal and institutional levels, when I see the future. I am confident that by working together we will embrace the challenges and further rise on the opportunities to achieve continues success. By embracing and pioneering for necessary environmental, social, and digital transformations of Kosovo economy and by keeping the organization fit for the future. And last but not least, by developing leaders and communities for continues sustainable growth,” asserts Anita.
Chief Executive Officer
Raiffeisen Bank J.S.C
Raiffeisen Bank Kosovo has above 20% of the market share and is the largest bank in Kosovo. It serves more than 290 thousand private and business customers, being also #1 in NPS score in all customer segments. In addition to a network of 37 branches across the country, the bank continues to be focused on upgrading the digital services as well. In 2022, among other awards, it was decorated as “Best Bank in Kosovo” by Euromoney and “Bank of the Year” by The Banker.