“From LVMH to GMA Luxury Division in China”

Gentlemen Marketing Agency saw Anaïs Bournonville as a perfect fit for the newly created role of Head of Luxury Division because she previously worked in global operational marketing at LVMH. GMA has long dealt with luxury brands, but it was only later that the company decided to create its own department. And they were on the lookout for the perfect person to lead and expand this exciting new venture. This opportunity marked a turning point in Anaïs Bournonville's career. She had the opportunity to establish and develop the agency's Luxury Division, which was responsible for all luxury and premium brands. GMA has already helped more than 20 luxury companies in China, including Hermes, Tod’s and Jacques Lemans. The goal is to transform this division into a distinct internal special unit with its own team of account managers, designers, copywriters, and luxury e-commerce managers. Anaïs Bournonville's current strategy is to give ambitious marketing programs and sales networks in China and Europe to her clients.

Anaïs Bournonville says “my best tactic is to build key activations and creative campaigns that will reach high interactions with followers and users. I love to share insights and ideas with potential partners. My knowledge and my openness to meaningful discussions are my main promotion tools. If you build a trustful relationship, you not only gain a customer but a partner for life. Your customers are not only clients… they are your business ambassadors.”

““A strong woman in the world of Gentlemen, transforming the luxury division for brands in China. Gentlemen is not only about men, it's about the fusion of delicacy and strength, it's about the leading values of professionalism, trust, and honesty.” Anaïs Bournonville's out-of-the-box thinking has positioned her as a prominent leader.”

GMA is a leading digital marketing firm in China. Its goal is to assist not just large brands in improving their performance, but also small and medium businesses in obtaining the resources they need to achieve their goals in China. GMA serves as the eyes and hands of luxury brands in China, assisting them in entering and scaling up in the world's most competitive market. The vision of the agency is driven by trust, honesty, and ambition with key differentiators of proactivity and honesty. GMA’s clients highlight the close collaboration they have with it. This is not a random agency providing design and e-commerce support. In China, GMA is the best partner because it treats businesses as if they were their own. And Anaïs Bournonville believes that the appropriate brands are motivated and persuaded by this everyday focus and willingness to always enhance ROI.

The main achievement of Gentlemen Marketing Agency is to become a 360° marketing agency. GMA works on branding, e-reputation, e-commerce, and distribution. Being a Tmall official partner (TP) is a game changer to expand its e-commerce services and achieve even better online sales on the Chinese market. GMA’s most significant achievement this year is the work with Jacques Lemans, a successful brand in the watches industry. Many activations are coming to turn the brand into a successful leader in China.

Anaïs Bournonville says, “I think a career path is made of several key turns made possible by the opportunities we encounter. I had the chance to meet amazing people who believed in my skills and followed me through my ambitions. At the age of 20, I launched my own consulting business. It was both exhilarating and a little scary at the same time. This business enabled me to encounter challenges, improve my business, and meet influential businessmen and businesswomen in France and in Europe. I pursued my career at DAO, working directly with the founder and artistic director Davy Dao who shared his passion and knowledge about fashion and denim. It was a key turning point during which I learned a lot about design, creation, production, and customer service in the boutique. After that, the wonderful persons I met at LVMH and especially at Givenchy helped me to boost my career. I am grateful for the position I was offered at Gentlemen Marketing Agency that allows me to work with many different luxury brands while sharing my creative skills and business knowledge.”

Anaïs Bournonville's out-of-the-box thinking has positioned her as a prominent leader. IEWL