“Redefining the Beauty Industry”

Alice H. Chang, CEO of Perfect Corp is the definition of an innovator and a trailblazer. She is always thinking ten steps ahead and identifying opportunities and industry shifts or trends miles before anyone else. Her ability to quickly pivot and seamlessly adapt to the ever-changing consumer beauty landscape is something that has kept her ahead of the pack. She isn’t afraid to try the never-been-done-before; it’s this mindset that motivates and challenges her team to ‘always be innovating’.

"Perfect Corp. is the world’s leading beauty tech solutions provider transforming the industry by marrying the highest level of augmented reality (AR) and artificial intelligence (AI) technology for a re-imagined consumer shopping experience."

Before technology during the 90’s, Chang was working in the financial sector in the banking industry and identified a myriad of possibilities in the online realm. Sparked by curiosity and opportunity, she jumped into a career in the IT industry where she recognized the power and opportunity presented by technology and lead Cyberlink as CEO to help advance technology for the enjoyment of people. Nearly two decades later, Chang recognized the practical application of augmented reality (AR) and facial recognition technologies in the beauty space. It was in June 2015 that Perfect Corp. was born with the focus of re-imaging the consumer beauty experience through advanced technology that help individuals discover, try, share, and shop for beauty, completely re-imagining the consumer beauty journey.

The company’s ‘Beauty 3.0’ artificial intelligence (AI) and AR solutions offer customers the power to experiment with features like AI Product Recommendations, AI Smart Shade Finder, AI Skin Diagnostic, and AI Live Hair Multi-Color Effects. The YouCam difference lies in the unmatched level of accuracy from virtual try-ons which seamlessly replicates real-life beauty try-ons. The patented advanced YouCam beauty technology recognizes over 100 facial points in less than .02 seconds, taking into account skin tone, color matching, and lighting conditions to ensure the most accurate and instantaneous virtual try on imaginable. “This precise digital experience has been reimagined from in-app, to global beauty enterprise, and to a self-service YouCam for Web solution, enabling small and medium businesses to easily leverage the benefits of virtual try-on beauty tech,” says Chang. “Perfect Corp. recognized the impact that virtual try-on as for a business—the more consumers try, the more they buy—and the challenges faced by indie businesses who didn’t have the lofty budgets to invest in programming and engineering.” By leveraging both AI and AR technologies, Perfect Corp. is able to provide personalized digital beauty experience with product recommendations across various categories, including cosmetics, skincare, and hair color. “Virtual try-on and personalized product recommendation not only help to boost consumer confidence when making purchase decisions, but also give brands and retailers a chance to reimagine their consumer journey,” adds Chang.

Perfect Corp. is constantly innovating and finding unique ways to utilize advanced AI, AR, and machine learning technologies to improve the beauty shopping experience for consumers, brands, retailers, and content creators. Advancements in AI and AR have helped to create virtual beauty experiences that rival physical ones, unlocking a new level of discovery, experimentation, and personalization that was not possible in the past. Today, Estee Lauder does an amazing job at integrating AI and AR technologies to amplify their consumer experience across all digital touchpoints—on their e-commerce website through virtual try-on, within the YouCam Makeup app for beauty lovers to browse, experiment, and shop, and internally through their private education channel to keep beauty and brand advisors abreast of company news and launches.

As a beauty tech company, Chang recognizes how their services can help to bridge the gap between the beauty industry and the beauty consumers during an otherwise challenging time in wake of the COVID-19 pandemic. In an effort to help beauty brands connect with their consumer despite the physical divide, Perfect Corp. offers a variety of digital-first services to help brands maintain customer engagements via digital means. “We also invite brands to join the YouCam Makeup consumer app experience where they can tap into a niche beauty-centric audience to drive awareness and sales,” adds Chang. “We hope that by helping brands connect with their teams and their consumers across these different digital touchpoints we will help alleviate some of the challenges faced during this unprecedented time.”IE