“The Trailblazer”

Alice Chang, the founder & CEO of Perfect Corp., is a dreamer, an innovator, and a do-er. She is always thinking ten steps ahead of anyone else and identifying opportunities and industry shifts that make her a true trailblazer. Her ability to quickly pivot and seamlessly adapt to the ever-changing consumer beauty landscape is something that has kept her ahead of the pack. She isn’t afraid to try the never-been-done-before; it’s this mindset that motivates and challenges her team to ‘always be innovating.’ As a female powerhouse founder, Alice motivates by example. She leads with grace and continues to challenge and motivate her team. Her advice for aspiring women entrepreneurs: “Dream big, embrace change, and never give up!”

"Perfect Corp.’s innovative beauty tech solutions combine AR + AI technologies to re-imagine the consumer beauty shopping journey through experiential virtual try-ons that drive conversion."

Perfect Corp. was born in July 2015 when Alice identified a need and application for augmented reality and artificial intelligence in the beauty space to improve the consumer shopping and product trial experience. She recognized how AR and AI technology could help curb consumer pain points that existed along the beauty shopping journey—like eliminating messy and unhygienic product trials and replacing them with hyper-realistic virtual try-on experiences. Her goal was to develop and provide digital-first solutions to enhance the beauty shopping experience for beauty brands, retailers, and consumers alike. With over 320 brand partners worldwide and 900 million app downloads, it is safe to say that proved to be a game-changing and trailblazing vision.

The company’s YouCam Makeup advanced AI and AR beauty technologies are at the heart of its unparalleled true-to-life virtual try-on. The patented technologies recognize over 200 facial landmark tracking points in less than .02 seconds, taking into account skin tone, color matching, and lighting conditions to ensure the most accurate and instantaneous virtual try on imaginable. Recent advancements in AgileFace Tracking technology boast an improved 3D mesh with 200% improvement in tracking stability and 20% improvement in tracking accuracy to provide the most true-to-life and most inclusive AR virtual makeup experience.

Advanced AI and AR-powered virtual try-on technology invite a heightened experimentation and discovery level that allows the user to navigate, test easily, and play with beauty more easily and conveniently than ever before. The true-to-life try-ons certainly make for a fun consumer discovery experience and the accuracy also provides a utility to shoppers, allowing them to rely on virtual try to make more confident purchase decisions.

The impact of Perfect Corp.’s beauty tech solutions is equally as impressive. Brands have seen an average of 30~60% increase in conversions when using YouCam-powered AI/AR virtual try-ons across their e-commerce channels. In some best practice scenarios, brands have achieved 2.5X higher conversion versus normal website listing without virtual try-on capabilities and 4 times longer time spent on-site. Additionally, some brand partners have reported up to 300% increase in digital engagement and 300% increase in add-to-carts from the integration of Perfect Corp. beauty tech solutions proving its impressive impact on the consumer shopping journey.

Their plans for the future of Perfect Crop. are to continue adapting and creating unique, innovative solutions that build on a more memorable consumer shopping experience. They are also rolling out interactive AR and AI-powered livestream experiences to engage consumers on the brand’s websites and prepare to return to in-store with reimagined experiential digital try-on and safe, convenient touchless mechanisms that enhance the in-store experience. "We believe AI will continue to drive the next big upgrade to the consumer digital journey, and deliver personalized product and shade matching technologies like AI Skin Tech and AI ShadeFinder, to speak to that demand," adds Alice. IE